roy atkinson on posterous

roy atkinson on posterous

Roy Atkinson  //  Twitter: @RoyAtkinson
http://www.royatkinson.com

Jun 9 / 11:04am

One way atrocious business jargon gets started

Today, it finally came to me--literally. I received an email containing the word "outgain."

It was not used as in "the wins outgain the losses" or something pseudo-correct like that. It was, I quickly realized, a typo. It wasn't supposed to be "outgain." It was supposed to be outage in, as in, "There is an outage in building 4..." I'm certain, however, given the tendency of business people, especially managers, to follow each other's speech patterns in spite of all the evidence pointing out the foolishness of that behavior, that I will see the word "outgain" used again.

Unless the jargon gods are merciful.

Pray with me...